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Experglobal

BrandingEditorialMultimediaUI/UX

OVERVIEW

Designed a full brand identity system and digital ecosystem for Experglobal, a Maldives-based distributor of international brands. Working with their existing logo, I established a cohesive visual language including colors, typography and layout rules and extended it across web, print and live-event experiences, including a dedicated campaign for Food & Beverage Asia Maldives 2022.

DELIVERABLES

Brand System
3D Office Model
Website
Stationery
Branded Merchandise
Catalog Covers
Company Profile
Presentations & Reports
Email Campaigns
Digital Ads
Social Media Posts
Animated Icons
Promo Videos

TOOLS USED

AI
AE
ID
PS
XD

Company Profile

First major application of the new brand system. This profile showcases defined layout rules and visual hierarchy, organizing complex corporate services and multi-brand content into a clean, professional narrative.
Experglobal Company Profile - Page 1

Experglobal Company Profile - Page 2

Experglobal Company Profile - Page 3

Experglobal Company Profile - Page 4

Experglobal Company Profile - Page 5

Desk Calendar

Corporate desk calendar for Experglobal to showcase its portfolio of brands across 12 months. Each spread features dedicated brand imagery, logos and short descriptions. The back cover promotes the new customer portal and mobile app.
Experglobal Calendar - View 1
Experglobal Calendar - View 2
Experglobal Calendar - View 3

Uniform & Staff Identity

Staff polo shirts and ID card systems developed to maximize brand visibility and ensure clear, professional identification during all client and event engagements.
Staff Card - Front
Staff Card - Back
Experglobal Staff Card
Experglobal Staff Uniform

Social Media

Designed a series of topical campaigns focused on public holidays and recruitment. The work demonstrates brand consistency and flexibility across high-volume digital formats.
Experglobal Social Media Posts
Social Media Post 1
Social Media Post 2
Social Media Post 3
Social Media Post 4
Social Media Post 5

3D Office Render

Designed the full 3D layout and interior concept for the Experglobal head office. The project showcases how the brand identity system was successfully integrated into the physical space, ensuring a precise, functional layout that matches the final built office.
3D Office Render - View 1
3D Office Render - View 2
Real-life views of the Experglobal office space showing the design brought to life.
Real Office Photo 4
Real Office Photo 3
Real Office Photo 1
Real Office Photo 2

Service Animation Icon Pack

Animated a comprehensive set of 26 service icons used across the company website to simplify the many service offerings. Featured 10 key icons here to prove the consistency of the visual style and motion.
AC Service
Engineering Service
Gym Service
Hardware & Power Tools Service
Kitchen Service
Laundry Service
Office Supplies Service
Panel Service
Plumbing Service
Sound Service

Customer Portal UI/UX & Promo Video

Designed the UI for the customer portal and also created the promotional video showcasing key features of the portal.
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Watch Video

Event Activation: Food & Beverage Show - 5th Edition

Designed and executed the event activation for Food & Beverage Asia Maldives 2022, creating a cohesive brand experience across booth design, promotional materials, and digital presence.
Food & Beverage Show Event Activation
Notebook
Umbrella
Tote Bag
Post Event Report

Portfolio | Visual Designer

2025 © Ali Haisham Rasheed